A seasoned Executive

I am curious, passionate, experienced, innovative, goal-getter, a great addition to any growing business.

A seasoned Executive

I am curious, passionate, experienced, innovative, goal-getter, a great addition to any growing business.

Hi, I am Joyce!

My Domain Expertise

My passion fuels growth

My Domain Expertise

Over 19 years of experience of hands-on product management and profitability analysis

Community Outreach

My passion fuels growth

My Domain Expertise

Leverage and grow product outreach to targeted audiences beyond social media and digital marketing

My passion fuels growth

I am a content writer, a blogger, financial planner and a coach for university folks. I love to read and enjoy a walk in the park.

Leadership| Business Transformation

Turning over a new leaf

I joined PAYDIBS (a payment gateway service provider) and MCash(e-wallet service provider) as appointed group CEO on 1st January 2024 to revive the business.
Prior to my joining, employees are low in morale, stakeholders lost trust in business strategy and business is moving backwards with manual processes and without a strategic direction。
I have established a business vision, mission and executing key pivotal business direction to monetize some key products and services.
Process is utmost important to satisfy customers' experiences and ensure cost efficiency. This is the very first key priorities to work on and thankfully, I have also simplified and automated key operation process in the aspect of eKYC and merchant onboarding process.
The business couldn't flourish with too many projects on hand, thus the priorities are re-focus to a few key goals and I have taken a bold step to re-align, re-direct and communicate all business priorities with key stakeholders.
Talents are also key issues to company growth and as clarity is as important as monetary reward to build employee motivation, an organization chart is built to ensure clarity, ensuring there are great talents ready to drive the respective area key success.

Build great products | Professional Coaching.

Product Marketing & consultancy

I have 19 years of experiences build and manage product and bundle offering designed to cater for different market segment from consumer, micro, small and medium SME to Enterprise, product management it is a tedious process involving ideation, approval, legal and compliance and go-to-market strategy. Sometimes it does involve key partnerships to make the offering more appealing to the target segment.
Key achievements: I have launched product in 3 days instead of a week due to a change of process, from a single product to convergence mixed of products, I have managed to double the adoption figure over 2 years with good team work. Besides, device bundled offering campaigns under my care has grown at least ~30% in a year, both revenue and sales transactions.
I have also led digital experience team to designed and improvised end to end digital capabilities for SME customers in Enterprise to support customer self-served.
Lead SME digitalization collaboration and support government agencies MDEC, MCMC and BSN to roll out SME digital matching grant to all SMEs, successfully acquired and facilitated 80% of SME to proceed with claim (est. RM130 mil over 3 years) for Maxis.
Improved CRM and enhance customers experience journey, brand health, loyalty score to increase wallet share and increase customer engagement.
Involved heavily in key partnership to grow SaaS products and ground market engagement, improve partners’ collaboration to expand business opportunities.

Grow strong brand value | Community

Exponential growth

I was the head of marketing and partnership in Traveloka, developed new business strategy and expanded market for GHL (past known as "e-pay") and also acquire new merchants for RealRewards Loyalty programs (past known as "Mesra" loyalty program for Petronas).
I also spearheaded a group of Tech Marketing team to develop and implemented marketing strategies to support Malaysia and Singapore country growth in the travel sector.
A good product requires less marketing effort so my focus was on building great products that are sellable and most marketing fund is spend on brand marketing, influencers and affiliates marketing. As a result, we achieved 20% YoY growth despite fierce competition in travel industry.
In GHL, revenue growth was quite organic, but I worked with Telco and some retail shops to launch some campaigns mainly to drive top-of-mind recall in the omnichannel, which is also a formed of marketing and GTM skills targeting B2C.
I have extensive experiences generated strategic marketing plan with KPI tracking system and I have strict disciplined analyzing, tracking the performances of all launched campaigns from offline to online in the financial standpoint.
When an organization overspent but under-growth, I am very versatile to re-prioritize key initiatives and manage campaigns in a budget cut situation and yet deliver growth and completed activities in the roadmap.
I have managed to thrive in corporate setup to collaborate and integrate the process across various functional team in Malaysia and overseas. The collaboration strategy is effective and for various team to adopt as best practices and hence I have always been a coach to lead people for change and achieved integration in culture and ambition.

Woman leader in partnership. Here's why：

Almost every cornerstone of my career path involved partnership as I am a convincing negotiator and always brings the best deals for win-win. Usually this involve thorough analysis of business needs in a different market situation and business phases. It is integral to find the best methodology and communicate your win-win proposition.

Well, thanks to a pair of good listening ear and absorbing information like a sponge, of course a good analytical mind too!

joycekcl.com

A seasoned Executive

A seasoned Executive

Hi, I am Joyce!

My Domain Expertise

My passion fuels growth

My Domain Expertise

Community Outreach

My passion fuels growth

My Domain Expertise

My passion fuels growth

My passion fuels growth

My passion fuels growth

Leadership| Business Transformation

Turning over a new leaf

Build great products | Professional Coaching.

Product Marketing & consultancy

Grow strong brand value | Community

Exponential growth

Woman leader in partnership. Here's why：

A CEO Journey

Downloads

My Blog

A seasoned Executive

A seasoned Executive

Hi, I am Joyce!

My Domain Expertise

My passion fuels growth

My Domain Expertise

Community Outreach

My passion fuels growth

My Domain Expertise

My passion fuels growth

My passion fuels growth

My passion fuels growth

Leadership| Business Transformation

Turning over a new leaf

Build great products | Professional Coaching.

Product Marketing & consultancy

Grow strong brand value | Community

Exponential growth

Woman leader in partnership. Here's why：

A CEO Journey

Downloads

My Blog

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